Emily Tarney, Owner

Emily Tarney

Emily is a certified Mastery Level Profit First Professional who has provided her clients with professional advisory, fractional CFO, administration and bookkeeping services since 2004. Emily works with small businesses across Canada that want cash flow management systems and strategies to support their company’s vision.

Emily’s company Competitive Edge Business Solutions Inc., believes in leveraging technology and focuses on automation and systems to help small businesses create efficiencies and assist in growing their organizations. Emily is passionate about bringing corporate knowledge and structure to businesses of all sizes. She accomplishes this through Profit First accounting, advanced reporting and education.

I love it when money really makes sense to my clients. When they reach that point of clarity and understanding and they are comfortable with it, they start to really see the possibilities for their futures.


When not working directly with clients, Emily works as part of the leadership team of the Profit First Professionals Canada franchise. In this role, she trains and certifies new members working towards their Core Level certification as a Profit First Professional.

Zoe Wilkinson-Reed, Senior Production Manager

ZoeThe newest member of the CEBS team, Zoe specializes in finance operations and month/year-end accounting, with particular reference to complex reconciliations, variance analysis and Excel modelling. She is a member of the Association of Chartered Certified Accountants (FCCA) and has her Canadian CPA designation and a Bachelor of Science degree.

Day to day, Zoe focuses on client work, special projects, internal controls, systems and providing mentorship and supervision to the bookkeeping team.

Emily and the team are a fabulous group of talented ladies who find time to crack a joke even when the work is coming in hot! A great sense of humour and a fantastic work ethic is shared by us all. You couldn’t meet a friendlier bunch!


You can find Zoe at home with her husband, three dogs and two cats in her downtime. She also enjoys walking in the woods and exploring new places around her property. Learning to be a successful vegetable gardener is next on her list to try and master.

Nicole McDonald, Marketing

Nicole McDonald, Marketing

Nicole brings over 20 years of experience in marketing, specifically in digital media, website development, SEO, and content writing.

From 2002 to 2017, Nicole owned and operated the website development firm digital-blues.com, working with over 300 clients to develop websites, create print graphics and provide guidance on marketing. With work experience in business-to-consumer, business-to-business, government and non-profit, Nicole brings diverse skills to Competitive Edge Business Solutions’ marketing strategy.

I love introducing and educating business owners on a new way to manage and view their money, leading them to an actual cash profit, not just profit in a report. It is something I wish I had known about years ago!


Nicole is a lifelong student who constantly embraces new opportunities to expand her knowledge with courses in writing, communications, digital media, video editing, design, and technology.

Nicole provides strategies and executes tactics and enhancement initiatives to create marketing-qualified leads in her day-to-day activities. When she is not working, Nicole loves to write fiction novels, read non-fiction and spend time with her husband and tiny dog.

Suzette L’Heureux, Senior Data Technician/ Payroll Admin


Specializing in payroll, Suzette provides varying levels of support depending on each client’s needs. Able to provide all levels of payroll support from CRA business number setup to creating employee packages to collect employee information, Suzette is the primary point of contact for anything payroll related. For every client, she ensures they are compliant and that their payroll is processed accurately.

When not working on payrolls, Suzette continues her education to stay current on all legislative changes impacting our clients. She has also recently completed her training to become a Payroll Compliance Practitioner, and will receive her certificate soon. Data entry, responding to client inquiries, accounts receivable and supporting the team are all part of her daily tasks.

Danielle Newstead, Junior Technician

Danielle Newstead, Junior TechnicianWith over 18 years of experience in office administration and customer service, Danielle ensures that all our clients experience incredible customer service and accurate information. Whether answering client calls or processing data and tax/annual returns, Danielle does so with a positive attitude and accuracy.

Danielle has been on the Competitive Edge team since 2012, with a break in the middle to create a beautiful family (you should see how cute her kids are!). Everyone who works with her finds Danielle to be cheerful and optimistic in all that she does. She cares about her clients and the quality of her work. It all matters to her…and you can tell.

I love how Emily empowers us as a team and individuals. She is just the best boss ever. Our team is amazing, and I am so happy to not just call them my coworkers but my friends. We all work so well together.


In her downtime, you can find Danielle spending time with her husband, two beautiful children, and pup Layla. Together they enjoy adventuring around the Grande Prairie Region, kayaking, and hiking the various lakes and trails.